The new Titleist TS2 and TS3 drivers and fairway woods are the result of a concerted effort by the company to improve distance results in its long clubs. Titleist engineers have been designing top-notch drivers for some time as witnessed by major wins by players like Jordan Spieth Jimmy Walker and others.
The Mini Driver which TaylorMade offered in SLDR and AeroBurner models was a very cool product. It nicely bridged the gap between a driver and fairway wood. For a lot of players that was a perfect fit as the added loft and shorter shaft of the Mini gave them exactly what they needed.
One of the somewhat surprising successes for Srixon in recent years was the Z U65 utility iron which very nicely blended the distance and versatility of a hybrid with the added control of an iron.