To remedy that situation the folks at Titleist started the “Titleist Speed Project” a plan to develop faster woods that provide maximum distance higher launch and ultra-competitive performance overall.
The new Titleist TS2 and TS3 drivers and fairway woods are the result of a concerted effort by the company to improve distance results in its long clubs. Titleist engineers have been designing top-notch drivers for some time as witnessed by major wins by players like Jordan Spieth Jimmy Walker and others.
Replacing the previous Z 565 model is the new Z 585 which is designed to produce a higher straighter ball flight than the Z 785 with more forgiveness on strikes away from the enter of the clubface.
This extra degree of strength allows for a thinner more flexible clubface and enhanced ball speed at impact. The thinner clubface along with a new hidden micro-slot in the sole not only increases COR but also expands the effective hitting area across a larger area. The micro-slot also allows for more weight to be redistributed for a lower and deeper CG location yielding improved launch on mid and long iron shots.
Though Srixon has long been known for impressive forged irons the woods were always high-quality products that were often overlooked. With the new iteration including most notably the Z 785 driver things are about to change in a big way as new technologies and materials have brought ball speeds (and distance) up to the level of the longer drivers on the market.